CSR Garners Solid Media Share of Voice, But For the Wrong Reasons


In the “2009 State of Corporate Citizenship in the U.S.” survey from the Boston College Center for Corporate Citizenship and The Hitachi Foundation, 54% of business leaders surveyed felt that the basic foundation of CSR is more important than ever before because of the recession. Now that there is at least some optimism that our economic woes may be lifting, corporate America is being stung by crises—financial and environmental—currently capped by the BP oil rig explosion and spill in the Gulf of Mexico. This has undoubtedly hurt the standing of CSR, but just how much?

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.