In the “2009 State of Corporate Citizenship in the U.S.” survey from the Boston College Center for Corporate Citizenship and The Hitachi Foundation, 54% of business leaders surveyed felt that the basic foundation of CSR is more important than ever before because of the recession. Now that there is at least some optimism that our economic woes may be lifting, corporate America is being stung by crises—financial and environmental—currently capped by the BP oil rig explosion and spill in the Gulf of Mexico. This has undoubtedly hurt the standing of CSR, but just how much?
CSR Garners Solid Media Share of Voice, But For the Wrong Reasons
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