Case Study: Tourism Bureau Extends Hospitality to Local Families With Special-Needs Children


Organization: Tourism Toronto Timeframe: Aug. 2008 - Present In 2008, Andrew Weir, VP of communications at Tourism Toronto —the official destination-marketing association for Toronto’s tourism industry— was in the process of developing a comprehensive CSR program based on three pillars. Two of those pillars, sustainability and training, were already supported by a comprehensive green program and training scholarships at nine Ontario schools of Hospitality and Tourism, respectively. The last pillar, families in need, posed a challenge for Weir: “We knew the needy families were getting help through a variety of charitable organizations,” says Weir. “We wanted to find a gap to fill in helping families, but we didn’t want to just write out a check.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.