Cisco's green campaign challenged Canadians to make positive environmental changes in their daily lives, reinforcing the company's new tagline: "Welcome to the human network."
Case Study: Environmental Zeal and Strong Coalition Drives Canadians to Commit One Million Acts of Green
You might also be interested in:
- Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time
- Northwestern Mutual Goes to Bat for Childhood Cancer
- Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice
- Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
- Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign