Case Study: CNN PR and Marketing Teams Hitch Election Ratings Fortunes to an Interactive Airstream

Company: CNN Agency: Pro Motion Timeframe: 2008 The latter half of 2008 was a special time in U.S. history. The nation’s first African-American Democratic presidential nominee was running neck and neck with an experienced Republican candidate, and history was in the making. The pressure on both Barack Obama and John McCain was intense.

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