Tips for Executing a Global CSR Campaign


Tony Tapia of the Western Union Foundation has helped steer One World, One Family from the start. We asked him what companies should consider when executing a global campaign.

1. What’s the long-term benefit of doing such a project? Where do you want to be in five or 10 years?

2. Have a CEO that’s fully behind the work. It allows you to talk to the executives and engage them and other key stakeholders.

3. Pick your partners carefully. Find where the commonalities are. Strategically, determine how each partner can fully benefit from the relationship, and tactically know who should be doing what at all times.

4. It’s OK to dream and to have a grand vision. “Our World, Our Family wouldn’t have taken off unless we strived to execute the best program possible,” says Tapia. One caveat: Be open to the twists and turns that undoubtedly will come your way.


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.