Moving Sustainability Forward


According to the 2009 Greening of Corporate American Report, released by McGraw-Hill Construction and Siemens, companies across the United States are amping up their sustainability efforts and increasing their efficiencies. Specifically:

• 76% of firms have made significant commitments to sustainability and as a result, the firms of tomorrow must be innovative in their sustainability plans to stand out in the market and gain a competitive advantage.

• Three out of four firms view sustainability as consistent with their profit missions. They expect that green practices tied to core business strategies will reduce energy costs (75%), retain and attract customers (70%) and provide market differentiation by contributing to the financial performance of the company (61%).

• The economic crisis has supported, rather than deterred, sustainability activity; 57% of those polled believe sustainability practices are either unaffected or aided by the down economy.




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.