Moving Sustainability Forward


According to the 2009 Greening of Corporate American Report, released by McGraw-Hill Construction and Siemens, companies across the United States are amping up their sustainability efforts and increasing their efficiencies. Specifically:

• 76% of firms have made significant commitments to sustainability and as a result, the firms of tomorrow must be innovative in their sustainability plans to stand out in the market and gain a competitive advantage.

• Three out of four firms view sustainability as consistent with their profit missions. They expect that green practices tied to core business strategies will reduce energy costs (75%), retain and attract customers (70%) and provide market differentiation by contributing to the financial performance of the company (61%).

• The economic crisis has supported, rather than deterred, sustainability activity; 57% of those polled believe sustainability practices are either unaffected or aided by the down economy.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.