Best Practices for Building a Sustainability Program


During troubled times, the drivers of sustainability activies like enhanced productivity, morale and reputation can help companies realize valuable benefits from their corporate citizenship activies. In fact, these benefits are even more imperative in tough times than they are under business as usual.

According to a new report by The Conference Board, which studies 11 major companies, a sustainability program needs a strong framework and ongoing management support. Below are six best practices on how your company can build a solid citizenship and sustainability program:

  • Build the right team;
  • Your mission statement is more than a slogan;
  • If your goal sounds like an empty promise, that's what it will be;
  • Plan and execute the rollout with great care;
  • Keep the momentum going by engaging internal and external stakeholders; and,
  • Citizenship initiatives don't stop at the door of your corporate headquarters.




Comments Off

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.