Best Practices for Building a Sustainability Program

During troubled times, the drivers of sustainability activies like enhanced productivity, morale and reputation can help companies realize valuable benefits from their corporate citizenship activies. In fact, these benefits are even more imperative in tough times than they are under business as usual.

According to a new report by The Conference Board, which studies 11 major companies, a sustainability program needs a strong framework and ongoing management support. Below are six best practices on how your company can build a solid citizenship and sustainability program:

  • Build the right team;
  • Your mission statement is more than a slogan;
  • If your goal sounds like an empty promise, that's what it will be;
  • Plan and execute the rollout with great care;
  • Keep the momentum going by engaging internal and external stakeholders; and,
  • Citizenship initiatives don't stop at the door of your corporate headquarters.

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.