Consumers Still Clueless about Green Technology


The majority of 10,000 people in 21 countries have a guilty conscience about their carbon footprint when using their home and office technology, according to a global survey conducted by Ipsos on behalf of Lexmark International, Inc.

Highlights from the survey reveal that the majority of respondents cannot identify their largest potential environmental impact points when it comes to printing, and that women are more knowledgeable and guilt-ridden about their green practices than men.

Top five things global consumers said:

  • 91% would rather fix a technology device under warranty than dispose of it;
  • 85%  would often choose the most environmentally conscious printing option if given a "one-click" or "one-push" solution;
  • 84% are more likely to buy a product if the manufacturer shows more responsibility and concern regarding recycling;
  • 75% feel guilty about printing unnecessary pages; and,
  • 64% incorrectly think that the disposal of ink cartridges is the largest cause of pollution from printing




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.