Case Study: UPS Leverages Media Relations & Cohesive Messaging to Trumpet Its Sustainable Spirit

Company: UPS

Agency: Fleishman-Hillard

Timeframe: 2008

With 99,000 vehicles logging 2 billion miles a year, UPS is the Shaquille O’Neal of carbon footprints. And that’s not to say that the company wasn’t sensitive to environmental issues; on the contrary, it is completely transparent in reporting its emissions, both in its corporate sustainability report and in instances where businesses asked for data related to emissions associated with the packages UPS delivers for them.