Green is Fundamental to Business Strategies Despite Economy

According to a recent survey conducted by Zogby International and Cisco, nearly one-third of businesses say green strategy will not be deterred by economic conditions. Three in ten (29%) U.S. business leaders say their green strategy is fundamental to their business strategy and is unlikely to be affected by the economic downturn, while 15% say their green strategy has been largely shelved while they deal with the downturn. More than a third (36%) say that they have identified other strategies or that they are not sure how they will follow through with their green strategy given the current economic conditions. 

Other key findings:

  • Many companies today still have no green strategy. More than two-fifths (45%) of U.S. business leaders say their companies have no green strategy to reduce costs and improve operations, while a sixth (16%) say that their companies’ green strategies are working, but that much more could be done; and,
  • 15% say their companies’ green strategies are in their earliest stages and are only marginally effective.


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