Green is Fundamental to Business Strategies Despite Economy


According to a recent survey conducted by Zogby International and Cisco, nearly one-third of businesses say green strategy will not be deterred by economic conditions. Three in ten (29%) U.S. business leaders say their green strategy is fundamental to their business strategy and is unlikely to be affected by the economic downturn, while 15% say their green strategy has been largely shelved while they deal with the downturn. More than a third (36%) say that they have identified other strategies or that they are not sure how they will follow through with their green strategy given the current economic conditions. 

Other key findings:

  • Many companies today still have no green strategy. More than two-fifths (45%) of U.S. business leaders say their companies have no green strategy to reduce costs and improve operations, while a sixth (16%) say that their companies’ green strategies are working, but that much more could be done; and,
  • 15% say their companies’ green strategies are in their earliest stages and are only marginally effective.

 
 



Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.