Green Products Reign in a Poor Economy


In this turbulent economic climate, environmentally friendly products may have the best prospects for success. The 2009 Cone Consumer Environmental Study indicates that despite the recession, only 8% of Americans consider themselves any less likely to invest in environmentally responsible products, while 34% say they are more likely to buy such products and 44% report that they are no more or less inclined to do so.

The study, conducted by Cone Inc., also found that:
 
•    35% of Americans have more interest in the environment today than they did one year ago;
•    35% of Americans have higher expectations of companies to make and sell environmentally responsible products and services during the economic downturn;
•    70% of Americans claim that they are paying attention to what companies are doing with regard to the environment, even if they cannot currently invest in their products;
•    63% of Americans trust companies to tell them the truth in their environmental messaging; and,
•    85% believe companies should communicate their environmental commitments year-round.

Source: Cone Inc.




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.