Case Study: Business Without Borders: PwC Celebrates Its 10th Anniversary With a PR Program of Global Proportions


Company: PricewaterhouseCoopers

Timeframe: 2008-ongoing

As the company’s 10th anniversary drew near, PricewaterhouseCoopers (which was formed in 1998 after a merger between Price Waterhouse and Coopers & Lybrand) executives decided that giving back to global communities would be the best way to celebrate such a significant milestone.

Thus, the team launched the Responsible Leadership initiative, in which communities around the world would benefit from the company’s aggressive human rights outreach that targeted specific social crises.

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