Study Reveals Consumers Going Green Even with Bad Economy


Most households are living a "green" lifestyle despite the economy being in the red, according to a survey of more than 7,500 consumers by Memolink.com. 

While most respondents rate the environment as "important" or "extremely important," they don't necessarily consider themselves "green." However, Memolink's survey reveals 98% of respondents are performing small, everyday tasks that make a big difference for the environment and the pocketbook including:

    * Turning off lights and unplugging appliances

    * Buying in bulk, and concentrated household products

    * Keeping conservative indoor temperature

    * Line drying laundry

    * Cutting back on (or eliminating) paper products

Other results from the survey include:

    * The majority said their attitude towards the environment has stayed the same, and one-third said their concern for the environment is higher than before.

    * More than half are staying in for meals more often and buying fewer disposable items like bottled water, which translates into less carbon emissions from vehicles and fewer plastic bottles in landfills.

    * Just 32% reported they are buying organic food. The biggest reason most respondents had stopped or cut back on buying organic groceries was they could no longer afford it.




Comments Off

Deals of the Week

$150 off our Content Marketing Boot Camp June 18 in NYC

Now is the time for in-house communications professionals and PR agencies to expand their roles in the content landscape.

Use code “150DEAL” at checkout.

Get $50 off our Crisis Management Guidebook

Digital PR Guidebook Vol. 5

This latest edition of PR News' Digital PR Guidebook is packed with how-to articles, first-hand insights and proven digital tactics that will take your communications initiatives to the next level.

Use code “DBKDEAL” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

 

Comments are closed.