Case Study: Road to Recovery: An Integrated Communications Campaign ‘Rebrands’ Addiction as a Treatable Disease

Company: A&E Network

Agency: Civic Entertainment Group

Timeframe: 2008-ongoing

Ever since Barack Obama kicked off his presidential campaign around the now-ubiquitous “Change We Can Believe In” platform, change itself has been a central theme in many facets of modern-day society.

For A&E Network executives, though, the change theme proved to be particularly poignant when paired with “The Recovery Project,” a multi-platform campaign inspired by the brand’s refreshed positioning— A&E Real Life.