Case Study: A Dose of Art, In-Depth Market Research & Aggressive Media Outreach Combine to Fight Diabetes


Company: Eli Lilly and Company Agency: Manning Selvage & Lee Timeframe: 2007-ongoing How can a chronic illness inspire? How does an illness connect to millions worldwide? How can one story directly impact another? Following the United Nations Resolution on Diabetes in late 2006, which recognized diabetes as a serious threat to global health and led to the designation of World Diabetes Day, Eli Lilly and Company launched the initiative "Inspired by Diabetes." The aim was to encourage people touched by diabetes to answer these questions and express how the condition affects and inspires them daily.

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