2009 PR News CSR Award Winner: Diversity Communications

Winner: PricewaterhouseCoopers Campaign: Impact*: Taking Bright Minds Further According to 2007 data from the U.S. Census Bureau, only 19% of the country's African-American population has a bachelor's degree. As a result, university admissions offices nationwide are continuously looking for ways to identify minority members as potential students. The statistics also prompted PricewaterhouseCoopers to turn its attention to create Impact*, an educational development program that would inspire African-American high school students to pursue a post-secondary education.

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