2009 PR News CSR Awards, Honorable Mentions: Stakeholder Engagement

Diageo North America and Forum Strategies & Communications for DrinkIQ

Rather than "just saying no," Diageo North America and Forum Strategies & Communications initiated DrinkIQ, a global resource designed to promote responsible drinking and to provide material about the dangers of excessive alcohol consumption. The initiative hopes to provide educational material to adults and adolescents alike through offering interactive tools and user-generated content on its website.

MTA "If You See Something, Say Something" 2008

The MTA reached out to its patrons for extra assistance with their "If You See Something, Say Something" campaign geared toward mobilizing public awareness of terrorist threat. The campaign urged transit riders to do their civil duty by reporting any suspicious behavior to transit authorities.

The Coca-Cola Company

Coca-Cola's sustainability report received more than 22,000 hits and more than 13,000 downloads this year. The overview marked Coca Cola's fifth year reporting on corporate responsibility and its first year reporting on Sustainability as a whole. It addressed issues including water use in India, obesity and child labor, thus appealing to a broad group of stakeholders.

Porter Novelli ­ HGTV Change the World. Start at Home

Home and Garden Television sought the talents of Porter Novelli to reshape their existing non-profit program so that it would have increased stakeholder engagement. The team's campaign expanded the definition of "home" to include one's work place, neighborhood and shared public spaces. This expansion was designed to get individuals more engaged in their community and the campaign was built around the goal of community enhancement.

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