Citi Cards Plant-a-Tree Paperless Statement Campaign
As part of a continuing effort to cut down on excess paper usage, Citi Cards made a donation to the Arbor Day Foundation on behalf of every card member who enrolled in the company's Paperless Statements service between January 1, 2007 and September 30, 2008. The campaign persuaded more than 2,150,000 City card members to go paperless, not only reducing paper waste but also cutting back on the energy consumption caused by the printing and production of statements.
Cone and Jiffy Lube International for Jiffy Lube Maintenance Partners for Life
Jiffy Lube International launched its first national cause marketing campaign in February 2008 by urging customers to not only consider their car's upkeep but also their body¹s upkeep. With an emphasis on heart disease, Jiffy Lube International raised money for the American Heart Association¹s Go Red for Women movement through customer donations rewarded by Jiffy Lube coupons.
Milipore Partners with Habitat for Humanity
Eager to find a way to get its employees and customers actively involved in their respective local communities, Milipore Corporation partnered with one of the most physically active non-profit agencies around: Habitat for Humanity. In addition to donating $100,000 over two years, Milipore took a hands-on approach by sending employees out to the construction zones during office hours.
Pierson Grant Public Relations for Dairy Queen Miracle Treat Day
Blizzards reigned supreme on August 7, 2008, when Dairy Queen's Third Annual Miracle Treat Day was boosted by a national campaign from Pierson Grant Public Relations. For every Blizzard purchased that day, Dairy Queen donated proceeds to Children¹s Miracle Network, a non-profit organization that raises funds for children¹s hospitals.
Porter Novelli HGTV Change the World. Start at Home
Home and Garden Television sought to encourage volunteerism by creating local community counterparts online where visitors could vote for the city most deserving of a makeover. The approach was two-pronged: enhance the community and raise eco-conscious behavior, which the company achieved with the help of agency partner Porter Novelli.