2009 PR News CSR Awards, Honorable Mentions: Media Relations


Linhart Public Relations ­ Soles United

Few companies should have the problem of selling their product becoming too popular, but Colorado-based footwear manufacturer Crocs, Inc., recognized that its product was selling at such a high rate that a recycling process would need to be implemented for environmental purposes. The company asked customers to return warn-out or defective shoes so that they could be remanufactures into new, recycled shoes that would be donated to charity.


Pulse Communications ­ BlueScope Tank a Day Challenge

To counteract the worst drought in Australia's history, steel manufacturer BlueScope implemented a number of initiatives to minimize its fresh water use. In addition to corporate changes, BSS set out to educate primary school students about water conservation through its Tank a Day Challenge. Part of the challenge included donating a 27,000 liter rainwater tank each school day for one year.


Trimedia ­ Coke Can Creations

Coca-Cola Great Britain marked the beginning of Recycle Week 2008 with Coke can sculptures modeled on four of Britain's most prominent landmarks and created by regional artists who demonstrated a passion for recycling. Trimedia was recruited to publicize the completed artworks to ensure full exposure of Recycle Week 2008 (June 2-8). The results were overwhelmingly positive and the sculptures received national coverage on a variety of major television programs.

Weber Shandwick ­ 2008 Mickelson ExxonMobil Teachers Academy

The National Academies issued a disconcerting report stating that students in the U.S. were lagging behind other countries in terms of math and science education. To amend this problem, ExxonMobil created the Mickelson ExxonMobil Teachers Academy in 2004. Weber and Shandwick were then recruited to promote the school, an endeavor that resulted in audience of more than 220 million people in 2008.


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