2009 PR News CSR Awards, Honorable Mention: Product Design/Redesign

Renewable Energy Solutions for a Sustainable Future, Now

The ElectraTherm Green Machine, first used in 2008 at the Southern Methodist University Geothermal Lab, can be attached to an industrial waste heat source and spit out fuel-free, emissions-free electricity in return. Paired with Green enthusiast PilmerPR, the ElectraTherm Green Machine is being promoted as a reminder to various industries of the very achievable prospect of clean energy production. PilmerPR's campaign reached a circulation size of more than 69 million individuals and saved the client approximately $1.5 million in advertising value.

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