2009 PR News CSR Award: Leader in CSR: <25,000 Employees


XanGo, LLC for XanGo Goodness Movement


Subscribing to the Carnegie philosophy, which propounds giving back to society what it has given you, XanGo launched a Goodness Movement that transcended mere check writing and involved heavy-duty engagement and buy-in among distributors, employees and business partners.

Partnering with charitable organizations in several domestic and international markets, XanGo supports sustainable initiatives that address the health, safety, education and well-being of children globally.

DELVING DEEP, GIVING BACK

To create and cultivate a culture that enables XanGo to change lives, research was done via market-by-market analysis with international firms to assess real needs and identify areas where XanGo can make a tangible difference. Through surveys, one-on-one in-depth interviews and specific demographic insight provided by country leaders, the team formulated and enhanced strategies.

LEVERAGING EVENTS
Leveraging communication tools, such as brand materials, a Web site and podcasts, a number of high-profile events were executed to involve XanGo directly in the cause. Highlights included:

  • Teamed with NFL quarterback Drew Brees of the New Orleans Saints on the “Rebuilding Dreams in New Orleans” project to identify and rebuild important community assets;
  • Sponsored and participated in fundraising events for the Tuloy Foundation to provide housing and education to orphaned and abandoned street children;
  • Developed the XanGo Goodness Meal Pack to treat the severely malnourished in various parts of the world.
  • Implemented XanGo Best Buddies Day, which provides an opportunity for employees to spend the day with mentally challenged children in an uplifting manner.


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