2009 PR News CSR Award: CSR People of the Year

KEVIN MOSS, Head of CSR, BT Americas

Two years ago, Kevin Moss, a member of the BT Americas leadership team and formerly director of product operations, recognized the potential value of extending BT’s commitment to sustainability into its business operations beyond the U.K. Building on what started as a personal interest in raising funds for charity, Moss saw the advantage for BT and its customers in having a CSR executive dedicated to North America, a region in which BT is committed to growing its business. Persuading the BT group sustainability team and the president of BT Americas to act on his recommendations, the U.K. native was duly appointed head of CSR for BT Americas in 2006.

As the first BT executive to hold such a position, Moss has defined and shaped the parameters of his new role for BT. His CSR strategy in North America is focused on environment, climate change impact and community investment. In the brief time he’s been in this job, Moss has become a CSR thought leader in the industry and among customers; he has succeeded in raising BT’s CSR profile in North America. Highlights of his achievements include launching a successful employee charity match program; establishing community investment volunteer teams; and making BT a member of the EPA’s Green Power Partners.

A frequent speaker at industry and green IT events and conferences, Moss has been invited to take seats in the following prestigious organizations: the Global Leadership Network of Accountability, the American Red Cross Corporate Advisory Council and the World Resource Institute’s California Green Power Development Group. A graduate of Liverpool University, where he got an honors degree in mechanical engineering and management, Moss currently chairs the Energy and Environment Committee of the British American Business Association in Washington, D.C.

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