Ten Lessons in Cause Branding

Following are 10 lessons companies need to note when implementing cause branding initiatives:

Lesson # 1: Cause branding is a real commitment.

Lesson # 2: It starts with your own people.

Lesson # 3:  It must be authentic.

Lesson # 4: Your cause can be self-serving.

Lesson # 5: Alignment with a social cause must not change from one year to the next. 

Lesson # 6: Get everyone involved.

Lesson # 7: Tell people what you’re doing.

Lesson # 8: Create your own special cause niche.

Lesson # 9: It takes time
Lesson # 10: It takes money. 

This article was written by Andy Beaupre, CEO of Beaupre Public Relations and excerpted from his conversation with Carol Cone, a pioneer in the field of cause branding. A larger version of this article was originally posted on www.breaupre.com.





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