Investors Still Seeing Green

Even while citing a down economy and concerns about the Earth’s ecosystem, business owners continue to be optimistic about giving to environmental causes, according to a survey released by SunTrust Bank Private Wealth Management. Notable findings include:

•    59% of those surveyed believed that a green investment would generate a rate of return similar to any other fund;
•    45% agreed that a motivating factor in green investing is business owners’ belief that the Earth’s environment is slowly deteriorating;
•    Nearly half said their company had an official green policy that included recycling, energy saving plans and other measures;
•    88% lent financial support only to environmental organizations they have researched thoroughly; and,
•    72% gave only to environmental organizations that are “well established.”

Source: SunTrust Bank

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