We are in the midst of a holiday season fraught with contradictory needs. The economy needs a boost from consumer spending, but shoppers are wary of parting with their
dwindling dollars. Nonprofits have more people in need of help, but fewer funds available to address those needs. Companies need the reputational benefits of contributing to
society, but fiscal uncertainties threaten their social commitments.Fortunately, companies can link economic opportunity with social good this holiday season by engaging with one
of the most socially minded consumer groups in the marketplace.