Consumers More Brand Loyal to Companies that Do Good


According to the second annual Edelman goodpurpose study, a majority of consumers are willing, even during an economic downturn, to change their brand loyalties to companies that do good as opposed to others. Also, the report uncovers that environment tops the list of consumer concerns, followed  by health, poverty and education.

Other interesting findings were:

  • 80% of consumers feel that during a recession, it is still important for brands and companies to set aside money for social purpose;
  • Nearly seven in 10 (68%) consumers around the world say that during a recession they would remain loyal to a brand if it supports a good cause;
  • 71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes;
  • 42% of consumers say “helping others and contributing to my community” brings them the strongest feelings of contentment, but only 25% of people gain contentment from the shopping experience;
  • 76% say they like to buy brands that make a donation to worthy causes;
  • 82% of consumers globally say they can personally make a difference by supporting good causes; and
  • 83% of consumers are willing to change their own consumption habits to help make tomorrow’s world a better place.

Source: Edelman





Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.