How Cause Marketing Can Help Generate Publicity


One sure-fire way to generate buzz for both your company or product/campaign is to align it with a cause. Following are some short tips for your review and edification:

Pick your favorite non-profit organization and do something that benefits the charity.  By aligning with a non-profit, you are able to do something for the good of the community.  This positions you as a good corporate citizen in your area, which can have a positive impact on your image.

The news media in most communities tend to look very favorably upon activities that benefit charitable organizations.  When you engage in promotional activities that directly benefit well-known, reputable nonprofit organizations, you may receive positive press as a result of your efforts.

By no means are these the only ways of generating publicity for your company.  There are many different ways to generate publicity for all types of businesses.  The first step in creating the perfect public relations plan for your company is to learn everything that you can about different means of garnering positive press for your company.

This was written by Mary Gormandy White, co-founder of Mobile Technical Institute. A larger version of this article originally appeared in the All About Public Relations Web site.






Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.