80% of Americans Influenced by Green Concerns

Looks like more and more people are "going green." According to a recent survvey by the National Marketing Institute, 80% of American adults say they are motivated to some extent by green considerations.

In the recent version of its annual look at the Lifestyles of Health And Sustainability (LOHAS) market, NMI researchers found that while these LOHAS consumers (known for having the strongest sustainability values) represent 17% of the market, three other consumer segments now show engagement with various dimensions of eco-consumerism. So much for it being a fad.

Source: CSRwire

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.