Six Reasons to Give

If you run a business, you undoubtedly feel many pressures on your time and money. Why would you want to add "giving to the community" to your "to do" list? Here are six reasons .....

1. It feels good. Making contributions to the community is personally rewarding. Our values are important to us - from helping kids to supporting neighborhood cleanup efforts. Charitable contributions enable us to support these values.

2. It's tradition. Local businesses traditionally have been principal
supporters of many community organizations that do good work. Without the support of the local business community, many programs that serve your local community's neediest residents would not exist.

3. It builds company morale. Contributing to organizations that are important to employees enables local business owners to promote a more positive work environment and build shared pride in the company's role in the community. Providing opportunities for employees to contribute, whether financially or volunteering time, improves morale and helps reduce turnover.

4. It's good for business. Support for local causes is a good way for a business to develop a positive image, reinforce relationships with customers, and develop closer relationships with community leaders and officials.

5. It's a sign of leadership. Great business leaders are also leaders in the community. A business owner who stands up for a cause can inspire others to get involved and can create confident optimism.

6. It's good for the community. Studies show that vibrant, healthy communities have a strong network of charitable and educational organizations. These are supported by the volunteer time and financial contributions of private citizens and businesses. Private involvement in the larger community can affect every aspect of a community's vitality, including its economy.

This article was written by Martin Cohn who has 30 years of PR experience. It originally appeared on

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.