Four CSR Program Basics


Following are four tips on how to benchmark your new or existing green and/or CSR efforts:

1.    Identify issues related to the environment, employment, the community, policy, and governance that are important to the company and its stakeholders. Stakeholders should be those groups of people who can have the greatest impact on the company and/or for whom the company potentially has great impact. They may include employees, customers, business partners, regulators, community organizations, and others.
2.    Assess how the company is doing on those issues. This can be something as formal as a carbon footprint analysis, but it doesn’t have to be. What’s important is that a company establishes some sort of benchmark in order to know that progress has been made.
3.    Set goals. The goals don’t have to be complicated but they should be SMART—specific, measurable, achievable, relevant, and time-bound.
4.    Monitor, learn, implement. CSR programs work best when they’re based on a living, fluid strategy that allows for feedback and learning enabling course corrections along the way.

These tips were written by Arlene Fairfield, senior vice president of DDB Brand Integrity Group. It was excerpted from the PR News Going Green: Case Studies in Outstanding Green Business Practices, Volume 1. To order a copy, visit http://www.prnewsonline.com/store/.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.