Align the Right Company with the Right Cause


MasterCard’s Project Math community relations/philanthropic program that stressed and promoted the value of math education, worked well because all the components fit together nicely. When picking an issue for your company to promote, make sure it makes sense, says Carrie Trammell, group manager/director for Weber Shandwick. The following are some best practices for you to follow to ensure that the union between company and cause is a fruitful one.

•    Don’t be arbitrary when it comes to charitable giving. “Take an issue that’s really connected to the company business and what they do,” says Trammell.
•    Do upfront research. “If you’re going to develop a signature cause for your company, you don’t want to pick a cause and then figure out you were wrong.”
•    Engage the community. “[This is important] because it will validate the need of what you’re looking to support as well as the connection to your business.”

Contact: Carrie Trammell, ctrammell@webershandwick.com


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.