Align the Right Company with the Right Cause

MasterCard’s Project Math community relations/philanthropic program that stressed and promoted the value of math education, worked well because all the components fit together nicely. When picking an issue for your company to promote, make sure it makes sense, says Carrie Trammell, group manager/director for Weber Shandwick. The following are some best practices for you to follow to ensure that the union between company and cause is a fruitful one.

•    Don’t be arbitrary when it comes to charitable giving. “Take an issue that’s really connected to the company business and what they do,” says Trammell.
•    Do upfront research. “If you’re going to develop a signature cause for your company, you don’t want to pick a cause and then figure out you were wrong.”
•    Engage the community. “[This is important] because it will validate the need of what you’re looking to support as well as the connection to your business.”

Contact: Carrie Trammell,

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.