Three Ways to Grow Your Green Business


The past year has seen a mass proliferation of businesses "going green" in an effort to conserve energy. Then there are those that are establishing their operations as eco-friendly from the group up. For the latter (and the former that has instituted it as a new practice), how do you grow  your green business? Following are three ways that can help you do just that:

Keep it simple: A pared-down ingredient list reduces waste from a complex supply chain. Using fewer ingredients than conventional products usually means sourcing ingredients that serve several functions and eliminating ingredients that are simply fillers.

Start small and nimble: Using an outsource model for the early years can allow your company to be nimble and responsive while choosing manufacturing partners that share your green values.

Measure and communicate: What makes a green brand stand out is its commitment to the environment and backing that commitment up with action. So measure your impact, aim for constant progress and make sure your customers and potential customers know that you're taking action.

Source: Greenbiz.com






Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.