Armstrong, Brangelina Top List of Most Influential A-List Celebs
Other celebs in the top 10 list include, in order: Bono (for his work with RED), Tiger Woods (The Tiger Woods Learning Center/Foundation), Bill Gates (for various causes), Pitt, Al Gore (global warming), George Clooney (Darfur), Michael J. Fox (Parkinson's disease) and Peyton Manning (PeyBack Foundation).
Other celebs named in the survey were Sarah McLachlan (ASPCA), Cynthia Nixon (Susan G. Komen for the Cure), Pamela Anderson (PETA), Jerry Lewis (Muscular Dystrophy), Oprah Winfrey (Big Give) and Jenny McCarthy (autism).
As the survey was conducted in July, the list was compiled prior to Olympic gold medal swimmer Michael Phelps raising global awareness about Attention Deficit Hyperactivity Disorder and actress Christina Applegate revealing she had breast cancer and a double mastectomy and actively joining the campaign to find a cure.
According to the survey, 73.8% of those who responded said their personal opinion about a celebrity spokesperson, be it positive or negative, directly affects the perception of the cause marketing campaign they support; while 68.8% said that, as in the case with Armstrong, they are more likely to commit time, money or other resources to an effort if the celebrity spokesperson has a personal connect with the cause itself.
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