Aligning Your Brand with Green Causes:  How to Get Started 

There are ways you can align your company brand with green causes—just follow these nine tips:

•    Identify the areas that matter to your stakeholders.
•    Identify the areas for which your company is positioned to have a direct impact.
•    Identify the areas for which your company can have an indirect impact.
•    Inventory your existing efforts and capacities, including employee skills.
•    Set and rank your priorities.
•    Begin marketing your commitments.
•    Implement programs.
•    Measure and report results.
•    Don’t be the only one saying good things.

Source: These tips were provided by John Friedman, senior manager of PR for Sodexo and board member of the Sustainable Business Network of Washington (SB NOW).

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