Aligning Your Brand with Green Causes:  How to Get Started 


There are ways you can align your company brand with green causes—just follow these nine tips:

•    Identify the areas that matter to your stakeholders.
•    Identify the areas for which your company is positioned to have a direct impact.
•    Identify the areas for which your company can have an indirect impact.
•    Inventory your existing efforts and capacities, including employee skills.
•    Set and rank your priorities.
•    Begin marketing your commitments.
•    Implement programs.
•    Measure and report results.
•    Don’t be the only one saying good things.

Source: These tips were provided by John Friedman, senior manager of PR for Sodexo and board member of the Sustainable Business Network of Washington (SB NOW).




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.