Gen Y’s Fave Green Brands

According to a survey conducted by the San-Francisco-based Outlaw Consulting, which polled 100 Gen Y'ers about their favorite green brands, the favorite 15 are Whole Foods, Trader Joe’s, Toyota, Honda, Google, Aveda, Zipcar, American Apparel, Ikea, 7th Generation, Apple, the Body Shop, Starbucks, Netflix and Method.

The respondents to the survey live in Miami, New York, Los Angeles and San Francisco.  Most are 21 to 29 years old and are considered trendsetters for being early spotters and early adopters of the latest in fashion, music and nightlife.

Said Outlaw Consulting in releasing these findings in its online newsletter: “These are trendsetters in image categories ... not necessarily in issues of sustainability. While they are motivated to help the cause and are striving to educate themselves, they are far from experts. Our aim was to discover which companies are going beyond the niche segment of hard-core Greenies to win over influential Gen Y's.”

In making their selections, those surveyed told Outlaw Consulting that qualities among the standouts included trailblazers that went green in a big way long before their competitors, brands with clean, minimalist design and products in categories that are key to some of their basic needs — like things they eat, wear or put on their bodies.

Outlaw Consulting specializes in qualitative research on trendsetters and members of the Gen Y set, an age group that takes into account those born from 1979 to 1993.

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.