Going Green: Five Elements to Consider


If your firm is going green, here are five key elements you will need to consider:

1. Purpose: What are you trying to accomplish as a business by telling your environmental story?
2. Definition: What are you doing that is so green? What else should/can you be doing? What is the story that needs to be told?
3. Playing Field: How much do people understand and care? What are the political and scientific ramifications? What’s the law?
4. The Competition: What green area in your category can you own? What are others doing well and not so well?
5. DNA: If your own employees don’t understand your green positioning, how can we expect the rest of the world to get it? Commitment to sustainable business practices has to be in your company’s DNA — from the boardroom to the showroom.


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.