Half of All Businesses Lack Sustainability Vision


A global study on corporations’ concern for environmental sustainability shows that half of all businesses polled lack a sustainability strategy. The survey, developed by The Vandiver Group and sponsored by Pinnacle Worldwide, shed light on the responses of CEOs to increasing regulations and to calls for perception improvement. Other conclusions include:

•    The highest-rated business strategy was the creation of a sustainability vision that establishes a shared road map for meeting current unmet needs;
•    Blogs, radio and TV were the lowest-rated drivers, scoring below “somewhat important”;
•    46% of respondents perceived media coverage of environmental topics as accurate about half the time, with 28% seeing reporting as “mostly accurate.”
•    However, 22% rated media as “mostly inaccurate” or “extremely inaccurate”;
•    When asked about potential production methods for meeting the world’s food needs, respondents saw very little difference in current practices; and,
•    Clearing forests and grasslands for food production and ocean-caught fishing were seen as having the least potential for success at providing future food needs for the planet. PRN

Source: Vandiver Group

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