Half of All Businesses Lack Sustainability Vision


A global study on corporations’ concern for environmental sustainability shows that half of all businesses polled lack a sustainability strategy. The survey, developed by The Vandiver Group and sponsored by Pinnacle Worldwide, shed light on the responses of CEOs to increasing regulations and to calls for perception improvement. Other conclusions include:

•    The highest-rated business strategy was the creation of a sustainability vision that establishes a shared road map for meeting current unmet needs;
•    Blogs, radio and TV were the lowest-rated drivers, scoring below “somewhat important”;
•    46% of respondents perceived media coverage of environmental topics as accurate about half the time, with 28% seeing reporting as “mostly accurate.”
•    However, 22% rated media as “mostly inaccurate” or “extremely inaccurate”;
•    When asked about potential production methods for meeting the world’s food needs, respondents saw very little difference in current practices; and,
•    Clearing forests and grasslands for food production and ocean-caught fishing were seen as having the least potential for success at providing future food needs for the planet. PRN

Source: Vandiver Group




Comments Off

Deals of the Week

Get $150 Off PR News'Crisis Management Boot Camp

Crisis_Boot_banners_175x135_ep

Join PR News on September 15, 2014, at the historic Yale Club in New York City for an intensive boot camp will put you through the paces of crisis communications to help you avoid, or at least mitigate, the damage that can come to a brand.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.