Half of All Businesses Lack Sustainability Vision


A global study on corporations’ concern for environmental sustainability shows that half of all businesses polled lack a sustainability strategy. The survey, developed by The Vandiver Group and sponsored by Pinnacle Worldwide, shed light on the responses of CEOs to increasing regulations and to calls for perception improvement. Other conclusions include:

•    The highest-rated business strategy was the creation of a sustainability vision that establishes a shared road map for meeting current unmet needs;
•    Blogs, radio and TV were the lowest-rated drivers, scoring below “somewhat important”;
•    46% of respondents perceived media coverage of environmental topics as accurate about half the time, with 28% seeing reporting as “mostly accurate.”
•    However, 22% rated media as “mostly inaccurate” or “extremely inaccurate”;
•    When asked about potential production methods for meeting the world’s food needs, respondents saw very little difference in current practices; and,
•    Clearing forests and grasslands for food production and ocean-caught fishing were seen as having the least potential for success at providing future food needs for the planet. PRN

Source: Vandiver Group




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prnews-measurement-conf-175x135-static

Join us on November 20, 2014, for PR News’ essential PR Measurement Conference, taking place at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove value that communications makes in thriving b2c and b2b companies, nonprofits and professional associations.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.