Being Green is Important to Consumers, says New Study

According to a study that focused on bloggers, which was recently conducted by Nielsen Online, protecting the environment has become increasingly important to consumers, with online buzz around sustainability growing 50 percent in 2007. While early in the year discussion was dominated by the topic of global warming, the findings concluded that bloggers have addressed a wide variety of green-related issues, with a particular emphasis on personal action such as recycling, avoiding excess packaging, and carpooling. 

Other interesting findings in the study were as follows:
Top 10 Sustainability Topics for 2007
Topic Buzz Trend:
Increasing or Declining
Global Warming/Climate Change -
Renewable Energy/Alternative Fuels +
Resource Conservation +
Recycle/Reuse +
Carbon Emissions -
Pollution +
Organics -
Toxins +
Packaging/Plastic +
Transportation (hybrids, carpooling) +

Source: Nielsen Online, BuzzMetrics
Note: Topics are ranked by number of messages among sustainability bloggers from 1/1/07 to 12/31/07, with the Buzz trend reflecting change from 1/1/07 to 12/31/07.

Discovery Channel's TreeHugger led the top sustainability blogs for 2007

Not only are consumers looking for practical steps they can take to reduce personal  environmental impact, but they are also holding corporations accountable for  action and results, says the report. Bloggers are quick to condemn "greenwashing," when they  suspect companies misrepresent their environmental impact with aggressive PR  campaigns.

Top 5 Greenwashing Topics
Greenwashing Topic Percent of Discussion
Contradictory Actions 25%
Incongruous with Company/Industry 21%
False/Misleading Comments 19%
Seek Regulated Oversight 18%
General Suspicion 17%

Source: Nielsen Online, BuzzMetrics

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.