Shades Of Green: Integrating CSR To Improve Business Performance


It's all over the news, from high-profile testimony before Congress to dedicated features in business magazines: corporate social responsibility, corporate responsibility, corporate citizenship, sustainable business practices - no matter which term you prefer, these buzz concepts are alive and kicking - hard. No longer is it a concern solely for NGOs, nonprofits or do-gooders; now practicing socially responsible business is a key driver for corporate reputation and strong financial performance. Plus, key senior executives are taking note. Case in point: On April 12-13, the Arthur W. Page Society held its annual spring seminar in New York City, and it departed from its two-year running digital/new media theme for something a bit "greener:" "Prove It with Action: The Case for Improving Business Performance by Improving Society.

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