"Environmental mis-steps can create public relations nightmares, destroy markets and careers, and knock billions off the value of a company," say Daniel C. Esty and Andrew S. Winston in their ground-breaking new book, Green to Gold (2006, Yale University Press). So, what's a marketing and public relations executive to do in the face of environmental problems and related communications issues? After all, the environment, business and communities are intertwined.
Mining The Gold In Green: Tying The Environment And PR To Business Value
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