The Marriage of Measurement and CSR Breeds Healthy Corporate Volunteers


As the child prodigy of communications that made headway in tying PR to sales, measurement is now invading a smaller subset of the profession - that is, CSR - and giving practitioners whole new reasons to commit to socially responsible strategies: They can be measured, for one, and the jury has concluded that they actually are successful. In this case, the jury has manifested itself in the form of the Center for Corporate Citizenship at Boston College and two of its members from LBG Associates, Linda Gornitsky, president and founder, and Jared Skok, VP. In 2005, Skok authored Measuring Corporate Volunteerism, a study that provides companies with knowledge on measuring their volunteer programs' success and identifying the value of corporate volunteerism. From that study, Gornitsky extrapolated a model she believes can predict this success with a high degree of accuracy. The key, she says, is not assuming "success" is one-dimensional.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.