The Marriage of Measurement and CSR Breeds Healthy Corporate Volunteers

by PR News | 01/23/2006

As the child prodigy of communications that made headway in tying PR to sales, measurement is now invading a smaller subset of the profession - that is, CSR - and giving practitioners whole new reasons to commit to socially responsible strategies: They can be measured, for one, and the jury has concluded that they actually are successful.

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