Special Report: Four Knows Make a CSR ‘Yes’


Corporate Social Responsibility (CSR) is anything but a stagnant practice. In fact, it is evolving in significant and often surprising ways. Throughout the business world, CSR is being employed in an imaginative and frequently provocative manner that perfectly blends its initial concept of good citizenship with the merging concept of good business. To get a full ROI for a CSR program, it is significant to know four key points that are crucial to the strategic implantation of this aspect of public relations. In this special report, PR News will focus on a quartet of successful examples of CSR in action.

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