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Twitter Deal Puts Spotlight on Social Data Analytics

Another day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed … | MORE »

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Integrating Creative Design and Traditional PR Techniques

As the lines between marketing and PR continue to blur, here are some tips on integrating creative with traditional PR from Tracy Phillips, associate director and senior graphic designer at APCO Worldwide. | MORE »

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3 Brands Winning the Battle for Views on YouTube

As YouTube starts to ramp up its branding strategy, the website remains the go-to marketing vehicle for companies and organizations eager to get their messages out via online video.  | MORE »

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Crisis Response Lessons Learned from the Boston Marathon Bombings

In the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media. | MORE »

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Coping with Marketing Discipline Dependencies

We can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines. | MORE »

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Case Study: Adding ‘Rich’ Media Crucial for E-Newsletter Revamp

For the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.  | MORE »

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Brand Familiarity Across the Board

CoreBrand ranking shows the high-tech sector (naturally) gaining more familiarity in 2013, as did the credit card industry. Familiarity, of course, can often be a double-edged sword.
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Decode the ‘Escape Artist’

There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase. | MORE »

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Tell a Stronger Story to the ‘Street’

Typically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR. | MORE »

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The Rise of Video Gives PR Teams New Ways to Connect

PR executives have started to expand their perspective for getting their messages out via online video. | MORE »

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