Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.
Planning PR campaigns is only half the battle—you also need to prove that your efforts made a difference.
Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.
Here’s an overview of the May 15 Measurement Conference in Washington, D.C.
Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.
Along With Rise of Big Data Comes Risk of ‘Leakage’; Sure, It’s Not Sexy, But Senior Executives Prefer LinkedIn
When it comes to making the most of your data, control is the name of the game. LinkedIn remains the top social media network for business professionals
As communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.