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4 Reasons Why E!’s ‘Royals’ Video Went Viral

PR News analyzed a recent video that passes the viral test, which we determined today to mean any video that got more than a million views on YouTube in fewer than four days. Just our luck: E’s “Crazy Buckingham Palace naked man video!!!” fits the bill.

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Dos and Don’ts for Engaging with Media on Twitter

To capitalize on a new video embed Twitter just rolled out, PR pros first need to know their way around the microblogging service.

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PR Insider: What Communicators Need to Know About Google+ Changes

Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.

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#PowerOfPR: 4 Key Elements of Your Measurement Dashboard

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.

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PR Spurs Cosmetics Brand to Get Flatter

Having a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos.

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When Using Big Data, Devise Metrics With Meaning

The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.

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A Huge Bet That Paid Off

▶ It’s kind of funny to say, but Under Armour was a risk . I was very well established at Reebok . This opportunity [with Under Armour] came up in 2008 and at first I actually declined. I didn’t want to

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The First Line of Crisis Communication

If you can’t intelligently communicate to employees what the problem is—and how you intend to fix it—good luck trying to convince consumers, customers, media and perhaps government that you have the crisis under control.

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Time for a Closer Look at Your Content

When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.

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PR Pros Need to Reevaluate Pinterest and Snapchat

With additional funding Snapchat and Pinterest likely will grow their services, land more market share and expand globally.

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