PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.
Communicators know all too well how a piece of information can become so rooted in mainstream thought that it takes on a life of its own.
If you’re not careful, your CSR efforts might hurt those you seek to help.
PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.
As communications pros we know that storytelling can be a powerful tool.