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5 PR Tips for Nurturing Your Written Communications

More media channels means more opportunity to reach new audiences and spread your message. It also means more opportunity to mangle the message and, in the rush to beat the competition, water down what you were trying to say in the first place. | MORE »

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Is Your Cloud Safe? Celebrity Nude Photo Hack Prompts Security Worries

The Internet lost its collective mind this weekend, when a massive cache of celebrity nude photos was leaked. | MORE »

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NFL’s New Domestic Violence Policy: From Bad PR, a Second Try

The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.  | MORE »

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Don’t Avoid Activists on Social Media, Join the Conversation

When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial. | MORE »

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6 Fun Perspectives on PR, by PR Practitioners

We queried our audience on Twitter and Facebook, asking for some fun facts about PR that most people don’t know. Here are some of our favorite answers. | MORE »

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5 Mistakes That Guarantee a Journalist Will Never Talk to You Again

Whether you’re talking to a community newspaper reporter or a renowned correspondent for a broadcast network, these connections are critical to success. | MORE »

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Discover How Pinterest Works for You with Deeper User Analytics

Pinterest, the world’s fourth most popular social media site with over 40 million active users last month, is getting serious about analytics. | MORE »

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3 Ways to Mitigate a Crisis

Smart PR managers know that it’s not a matter of if their company will incur a crisis, but when. They don’t call them crisis for nothing, of course. That’s why they’re so bloody difficult to prepare for.
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You’ll Never Believe What Facebook Just Did to Your News Feed

In a blog post Monday, Facebook announced a strategy to weed out spammy posts with headlines that lead on and purposefully deceive users about what a full article will be about. | MORE »

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Infographic: Measuring Your Content Marketing ROI

To help navigate the question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it’s Saturday). | MORE »

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