The pixie dust around Yahoo and CEO Marissa Mayer is fading fast, as one of its mainstays, Yahoo Mail, has become a consistent PR headache.
Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.
On Tuesday, Barack Obama took part in an impromptu smartphone self-portrait with Danish Prime Minister Helle Thorning-Schmidt and British Prime Minister David Cameron during a memorial service for Nelson Mandela. It’s been producing plenty of headlines, as people debate whether or not it was appropriate.
Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.
Allison Fried, Manager, Internal Communications, Consumer Electronics Association (CEA) Since joining the Consumer Electronics Association (CEA) in 2006, Allison Fried has been developing new and improved PR tools for exhibitors to maximize their media coverage …
It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.
What happens if spam filters catch your press release? The answer is simple: nothing.