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#CleanPowerPlan: How 5 Big Brands Communicate About Climate Change

The struggle to understand and abate the human-induced impact on the climate has always unfolded with divisiveness, and the Clean Power Plan promises to be no different. Let’s take a look at how five big brands that support the plan communicate about the topic. | MORE »

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4 Ways to Create Press Releases That Will Drive Media Coverage

Sure, some brands and organizations try to jettison the term “press release” from their PR lexicon and craft more visual content to get their message out the media and other stakeholders. But a rose by any other name would smell as sweet.  | MORE »

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PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely

Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement. | MORE »

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Where Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending

With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers. | MORE »

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Secret to Acing a PR Job Interview

“I see communications as a team sport, with people working together on big projects across the organization. I seek candidates who are leaders but won’t need all the credit and those who create opportunities to help junior staff grow.” | MORE »

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4 Ways to Improve Your Social Media Reporting and Measurement Process

Face it, data alone is unable to tell a story. It can’t highlight the most important issues; tell you what to do next or where to focus limited resources. And adding more data won’t help. | MORE »

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10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence

A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation. | MORE »

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3 Ways a B2B Software Company Improved Its Integrated Communications

Named VP, corporate marketing at Splunk in 2012, Sherry Lowe doesn’t mince words describing the software company’s corporate marketing department at the time she took charge. | MORE »

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Social Media Engagement on Video Posts Soars 163 Percent in 2015

Engagement on video posts outpaced the growth of video content, up 163 percent in the first half of the year compared with the same period in 2014, according to an exclusive study conducted by Shareablee on behalf of PR News. | MORE »

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The Week in PR, July 27 – August 3

APCO’s new crisis management offering, best cities for PR specialists and PR Movers | MORE »

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