Top USPS PR Pro Talks About Quelling Fear In Crisis

Azeezaly S. Jaffer, VP Public Affairs & Communications for the U.S. Postal Service, is no stranger to crisis management. He served in NASA's public affairs office during
the Challenger disaster and helped manage communications during numerous post office shootings in the 80s and 90s. Regardless, he says, the anthrax crisis -- not to mention the
announcement of $1.7 billion in losses in the fiscal year ended this September -- has taught even a seasoned crisis manager a few new tricks.