PRN_Top_CaseStudies_Marketing-Vol-6

Top Case Studies in PR Guidebook



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Each case study in this 200+ page guidebook will offer you a wide variety of tactics and strategies from which to learn and apply to your own initiatives. Through interviews with PR team members and key executives, our case study editors are able to give you first-hand accounts of how a campaign was executed – from soup to nuts.

Product Overview

Each case study in this guidebook offers a wide variety of tactics and strategies from which to learn and apply to your own initiatives. Through interviews with PR team members and key executives, our case study editors give you first-hand accounts of how a campaign was executed—soup to nuts. There’s plenty of excellent advice. Consider what The Ritz-Carlton learned as it embarked on a campaign to create its own branded, digital concierge on the social media platform Foursquare.

Chapters Include:

  • Branding & Product Launch
  • Community Relations
  • Crisis Management
  • Digital PR
  • Employee Communications
  • Events
  • Media Relations
  • Social Responsibility

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If you have any questions or would like to order by phone, contact Client Services at clientservices@accessintel.com or (888)-707-5814. All PR News book sales are final.

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