Top Case Studies in PR Guidebook, Vol. 6
Each case study in this guidebook offers a wide variety of tactics and strategies from which to learn and apply to your own initiatives. Through interviews with PR team members and key executives, our case study editors give you first-hand accounts of how a campaign was executed—soup to nuts.
There’s plenty of excellent advice. Consider what The Ritz-Carlton learned as it embarked
on a campaign to create its own branded, digital concierge on the social media platform
Foursquare. Ritz-Carlton and its agency Pandemic Labs decided early on that the digital
concierge wouldn’t be transaction-driven—like the typical Foursquare space—focused on
getting people to stay at a Ritz-Carlton hotel.
Instead, it would extend the expertise of all the Ritz-Carlton concierges to the cultural attractions, landmarks and other key places in each of their destinations, creating a “World Concierge” that provided excellent travel information and also promoted the Ritz-Carlton brand. The most important takeaway? Educating and training its employees was tantamount to the campaign’s success.
Table of Contents:
- Branding & Product Launch
- Community Relations
- Crisis Management
- Digital PR
- Employee Communications
- Media Relations
- Social Responsibility
In this edition of PR News' Top Case Studies in PR, we have recruited a stellar set of
authors who have shared their real-world perspectives, insight, lessons learned and practical advice—all of which can and should be put to good use in your organization.
If you're thinking of reading this book, you get it. You know what PR can do. And you know what the absence of PR can do. But there's still a lot we can learn from our PR peers: new and smarter ways of influencing stakeholders. We hope you'll enjoy PR News' Top Case Studies in PR Vol. 6!
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