Top Campaigns and People Inspire Next Level of PR

The winners of this year's Platinum PR and PR People awards show by example that public relations goes well beyond getting ink and traditional notions of publicity. In this
special issue, we showcase the best and brightest, saluted at PR News' Oct. 6 Awards Luncheon in New York. In these pages, the winners share their recipes for success that, we're
guessing, will help senior PR execs navigate today's tricky terrain. A list of honorable mentions runs on pps. 16 and 18. Congrats to all the winners.