Each case study in this 300+ page guidebook will offer you a wide variety of tactics and strategies from which to learn and apply to your own initiatives. Through interviews with PR team members and key executives, our case study editors are able to give you first-hand accounts of how a campaign was executed – from soup to nuts.
From social media campaigns to measurement strategies and budget breakdowns, PR and marketing professionals will learn about the most successful strategies and tactics employed by corporations, nonprofits and agencies in the just-published, fifth volume of PR News' Top 100 Case Studies in PR. The features one-of-a-kind case studies, how-to articles, viewpoints and practical advice for maximizing the effectiveness of your communications initiatives and to help you reach your bottom-line goals. This guidebook is only available in print.
Table of Contents:
- Chapter 1—Branding
- Chapter 2—Community Relations
- Chapter 3—Crisis Management
- Chapter 4—Digital PR
- Chapter 5—Employee Communications
- Chapter 6—Events
- Chapter 7—Measurement
- Chapter 8—Media Relations
- Chapter 9—Product Launch
- Chapter 10—Public Affairs
- Chapter 11—Social Responsibility
If you're thinking of reading this book, you get it. You know what PR can do. And you know what the absence of PR can do. But there's still a lot we can learn from our PR peers: new and smarter ways of influencing stakeholders. We hope you'll enjoy PR News' Top 100 Case Studies in PR Vol. 5!
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