Top 10 Limitations to Public Relations’ Potential

10. PR's negative portrayal in and by the media. Based on 100 random print articles, the news media's use of the public relations term was inaccurate more than 95
percent of the time. Only 7.4 percent (of 254 references) were judged as positive, while more than five times that, 37 percent, were judged to be negative.