Tony Balasandiran
New Media Specialist/Account Supervisor
Flowers Communications Group

Tony Balasandiran is an account supervisor at Flowers Communications Group, managing PR for AT&T, Coors Light and Honda's national African-American consumer marketing programs. Tony's leadership on integrated marketing campaigns was recently recognized, earning top honors as the 2014 PR News PR Awards Multicultural Campaign of the Year. An industry leader in new media, Tony was also selected as a national finalist for Social Media Professional of the Year at the 2012 PR News PR People Awards, and continues to lead the award-winning social media campaign for the Honda Battle of the Bands.
 
Tony has a verified track record of building compelling communications layers around multicultural marketing campaigns of all sizes, to expand brand awareness and enhance media and consumer engagement, to reach total market audiences. Known for keeping a finger on the pulse of pop culture, Tony has the ability to analyze and anticipate trends across lifestyle, music, fashion, sports marketing and consumer behavior, to effectively elevate and align brands with key audiences.