To Pitch Homeruns with Online Health Reporters, Get Original

Avoid Spamming Journalists with Canned Story Ideas

The Web may have changed the speed of communication and the way consumers digest information, but it hasn't homogenized the media landscape, particularly where online
healthcare news is concerned. Some online reporters, for example, rely heavily on breaking news dish from PR pros, while others only entertain unsolicited pitches when they're
working on "evergreen" packages.